Maybe because it does not fit. Imagine that this is the kind of experience your visitors may have when they try to navigate your full site on a mobile device. A vast majority of full websites have large layouts, difficult navigation and take too long to load. These are key reasons why mobile visitors abandon such sites and never come back.
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Mobile phones will overtake PCs as the most
common Web access devices worldwide by
There are currently more than 6 billion mobile subscribers, equating to more than 87% of the world's population.
There are over 100 million smartphone owners in the US alone!
In the US, 25% of Internet users browse the web using mobile devices exclusively.
In May 2012, over 10% of website hits/pageviews came from mobile devices. This is twice more than in May 2011.
About 89% of smartphone owners regularly use their phones for Internet browsing or e-mail checking.
9 out of 10 cellphone searches result in an action such as a purchase or visiting a business.
PayPal expects to see $9 billion in mobile payment volume in 2014.
Google accumulates $2.5 billion in annual revenue from mobile advertising.
One half of all local searches are performed on mobile devices.